We Close the marketing to Money Gap

built by people who've seen the cost of leaving deals on the table.

Converter Agency exists because great service alone doesn't maximize your profits. Our entire purpose is to give small business owners and their teams the sales skills, confidence, and tactics to convert the opportunities already coming their way.

THE STORY BEHIND CONVERTER AGENCY

After more than a decade running a marketing agency, our founder watched a pattern repeat itself across dozens of clients. Budgets were spent. Leads were generated. Phones were ringing. And still, revenue fell short.

The problem was never the marketing. It was what happened next.

Colorado sharpened that lesson. Working with businesses across the Front Range and the mountains, from high-end resort communities serving affluent clientele to scrappy independent operators in rural markets, we saw the same truth everywhere: business owners are resourceful, driven, and excellent at their craft. Sales just isn't their craft. Not yet.

The stakes here are real. Seasonal volatility is brutal. One slow stretch of missed conversions can define a quarter. Whether you're navigating a Vail shoulder season or scaling a Denver service company, the margin for lost leads is razor thin.

Converter Agency was built for those businesses. The ones who are too good at what they do to keep losing deals they should be winning.

WHO THIS IS FOR

Converter Agency is built for local and regional service businesses with between $500K and $3M in annual revenue, small-but-mighty teams, and a serious desire to be the best in their market. If your phone is ringing and your calendar still isn't full, you're exactly who we had in mind.

〰️ Home services

〰️ Auto Detailing

〰️ Med spas

〰️ Residential cleaning

〰️ Landscaping

〰️ Home services 〰️ Auto Detailing 〰️ Med spas 〰️ Residential cleaning 〰️ Landscaping

〰️ Roofing

〰️ Private schools

〰️ Dental practices

〰️ Chiropractic & physical therapy

〰️ Pest control

〰️ Roofing 〰️ Private schools 〰️ Dental practices 〰️ Chiropractic & physical therapy 〰️ Pest control

〰️ Moving companies

〰️ Home builders

〰️ Resort spas

〰️ Residential cleaning

〰️ Personal training

〰️ Moving companies 〰️ Home builders 〰️ Resort spas 〰️ Residential cleaning 〰️ Personal training

〰️ Photography & videography

〰️ Event planning

〰️ Insurance agencies

〰️ Financial planning

〰️ Interior design

〰️ Photography & videography 〰️ Event planning 〰️ Insurance agencies 〰️ Financial planning 〰️ Interior design

The Team

We are real people your team will meet, learn from, and build a relationship with every single month. More coaches are joining the roster soon.

Dennis McMahon

Founder

Dennis brings over a decade of marketing agency experience and a front-row seat to the sales conversion gap that costs small businesses millions every year. He built Converter Agency to fix it.

GEoff Pass

Lead Coach

With 25 years of hands-on sales experience across industries, Geoff understands the psychology behind why people buy, what language closes deals, and how to turn a reluctant prospect into a loyal customer.

What to Expect in Each Session

What Actually Happens on These Calls?

Every session is focused and practical. Here's what we cover:

  • Role-playing real scenarios with the objections and questions your team faces

  • Script refinement for clear, confident language that converts

  • Follow-up strategies so deals don't slip away after the first call

  • Objection handling for "It's too expensive," and "I need to think about it."

  • Closing techniques that are direct, not pushy

Every minute is designed to help you convert more leads and make more money.

Who Should Attend?

Get Your Front-Line Staff on the Call

We recommend having the people who talk to prospects join the monthly sessions:

  • Receptionists or intake coordinators

  • Sales team members

  • Office managers or service coordinators

If a team member can't make a specific session, they'll get the recording, transcript, and recap. But the real value is in showing up and participating live.

Ready to Make Mo’ Money?

Book your free 30-minute kickoff call today. We’ll show you exactly where you're losing leads and how to close mo’ deals.